When confident in combining various data sources and managing all the updates, sourcing a Database Management and Business Intelligent system is just what you might need. As selecting and implementing of such a system is a complex procedure, involving various groups, let’s have a look at some of the most important factors when choosing a database for company information.

  1. Usability

Check user-friendliness of the system as per the users. In some organisations such as marketing professionals, database developers and IT department are likely to use it most. Look at suitability from everyone’s perspective and pre-set the difficulty level per the team or individual. Most of the systems offer drag-and-drop execution that streamlines the entire work process. Whatever the case, ensure that end users face no difficulty adapting to the system.

  1. Conception & reporting

See to it that database for company information can be visually analysed and display accurate results for queries you run on the data during selection and choosing on the segments. Do check the display campaign results of the software by feeding information back into the database to take necessary steps.

  1. Security

For any database implementation, security of the data is an essential aspect. Sensitive corporate data and all personal details must be stored securely in adherence to the regulations thereby protecting it from possibility of theft, loss or hack.

With security, we do mean both physical and cyber protection whereas this web-based security is far more crucial when maintaining database for company information. The recent case of NHS data hack and ransom-ware across the 99 countries is the biggest lesson to learn from.

No matter the system you’re implementing, is must’ve the potential to address all security related issues.

  1. Functionality

Confirm that data analysis modules complement the business requirements and some of the core functionalities you should pay attention to are;

  • Insight and analysis
  • Extraction and filtration of the data
  • Segmentation and modelling
  • Forecasting strategy
  • Must support automation
  • ROI management and campaign planning
  • Automation

 

  1. Growth & backup

Consider the support services the software offers to address a particular or number of issues. Also check if you’ve accessibility in the hours you need it most. Also check the medium of support that can be anything such as email, phone, a web-service or any other perhaps.

Also ensure there’s a growth plan for the chosen software that has the potential to cope with the emerging technologies. Do opt for upgrades and patches to the most recent version as long as you’re using the software.

  1. Integration & scalability

Check if the database for company information can integrate with other software systems critical to streamline the workflow such as email marketing platform, a CRM system or any other. The integration can either be direct or through an open source code.

An indication of a sound DBMS is its potential to grow within the existing system without hampering other tasks. So if yours is a small business currently, make sure it can support imminent growth in times to come.

Conclusion

Make sure a typical DBMS you chose has all the factors as outlined above.

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