If you rely on website traffic for marketing or sales, you should either master SEO or hire a professional SEO specialist Sydney. SEO service providers should be able to do their job ethically and effectively. Here are some top qualities you should look for in an SEO professional.
Years of experience
It is important to know that anyone can set up an SEO firm overnight and call themselves an SEO expert. But that does not mean they know what they are doing. There are a lot of small things that go into SEO and it takes a lot of experience to know what works and what does not work to do a good job.
Every website requires different SEO tactics to succeed. SEO experts with years of experience will be able to look at your website and know what should be done for it to gain more traffic. While someone new to SEO will try the same things on every website, this will only have a limited effect.
A good understanding of all SEO levels
The three tiers of SEO include on-page optimisation, technical SEO, and off-page optimisation. You do not want to use one-dimensional SEO. You will need someone who will have a good strategy and approach SEO from all three angles to maximise success.
If your content cannot be accessed by search engines, or some content of your website is buried too deeply, anything else done on your website by your SEO specialistwill be useless. This means that all SEO companies and consultants should understand the technical limitations that search engines may have. They should be able to articulate these to developers of your site so that the issues can be solved.
Proven track record of success in SEO
It is very easy for anyone to praise and glorify their capabilities but you do not have to take the word of the consultant if they do not have a proven track record. There are a lot of articles and blog posts that describe various search engine optimisation tactics one can use. It is entirely a different thing to have a happy client. Anyone who wants to hire an SEO consultant should check at least 3 current references to discuss how the search engine optimisation company helped them become successful.
Once you go beyond the technical website issues, SEO is just like traditional marketing. Your content should be written in a specific way to outline the benefit to the user whilst leading them to a sale. This has to be done in a way that appeals to the people on the other end of search engines who are looking for what your business can offer.
An understanding of the bigger picture
When working with an SEO specialist Sydney, it is crucial to understand the bigger picture. Some service providers think that their job is to improve rankings but the main purpose of SEO is to help the client get more customers. Without the right strategy, you can get a lot of traffic that doesn’t convert into sales.