Gourmet food wholesalers in Sydney should know what drives their consumers to purchase their food and talk to them, both subconsciously and consciously to leverage effective marketing and branding. They need to know why people buy gourmet food and why someone should buy their products. Read on as we explain some of the top reasons why people purchase gourmet food and the mindset of gourmet food consumers and how you can leverage these aspects in your marketing and branding of your products.
Food is necessary for survival
It is important to consider the basic reason why people purchase food in general. Consumers may not need your product for survival but the food is necessary for survival. People buy at a store where your products are being sold because they want to buy food and not necessarily your products. It is, therefore, important to make it easy for customers to buy your product through good communication and packaging that creates an emotional connection and entices.
Gourmet food is a lifestyle
Since food is necessary for survival, it is important to make it enjoyable. Gourmet consumers seek to maximise their enjoyment and food plays an important part in their lifestyle. It is essential to show consumers that your company understands their needs and how your food product enhances their lifestyle.
What you eat affects how you feel
Gourmet food consumers understand that food affects their overall health and that is why they look for trustworthy wholesale food suppliers. Gourmet consumers look for specific benefits or food that fits certain criteria. It is therefore important for your communication to convey that to your customers.
Consumers expect gourmet food to meet the highest standards in terms of ingredients, quality, and overall performance and they are willing to pay extra for this. It is important to ensure that your packaging and branding convey the integrity and quality of your products.
It is about taste
Your customers expect that they will get great flavour from your products. It is therefore important for the appearance of your products to visually reflect that. You should strive to trigger the taste buds to generate sales. The mouth salivates upon thinking of certain types of foods and visual appeal triggers taste. This means that the appearance of your food product can trigger taste and this can further entice the sale. Consumers who shop whilst hungry will find your food irresistible to them.
It is for entertainment or a gift
People purchase gourmet food for entertainment or as gifts. Even if not entertaining, people cook for others even for their own family. This means that they look for what will please others. They will look for products that will make them look like professional cooks and look for products that make their cooking better and easier. It is, therefore, important to make it easy for them to purchase your products by addressing these aspects on the food package. It is essential for gourmet food wholesalers Sydney to package their products in a way that will attract their clients.