When choosing web design Hills District servicesin New South Wales, it is important to partner with an experienced provider. A unique and compelling website is not an option anymore. If you have a poor website, you can lose a lot of customers. Most small business owners design their website with the intention of saving money. Unfortunately, most of them do not understand the concepts of a good website, leading to a site that is not ideal. Website design is a form of art. This means that it looks to give viewers a great experience. It is also meant to combine function and form in a way that makes a website enjoyable, navigable, usable and interesting. To do this, there are some unspoken and spoken guidelines web designers should follow. Most people don’t follow these guidelines and that is when mistakes happen.
Too much going on
Businesses should use their website to portray important information in the right way. Visitors who cannot understand what your website is about within a few seconds of coming to your site will leave immediately. While that is important to keep in mind, it normally leads to small business owners cramming too much above the fold. The fold is a myth and a crowded website will never be a good thing. Websites with a lot of text, images and other things going on take a while to load. They also confuse visitors. An experienced web design company in New South Wales willunderstand this and avoid too many texts, videos and photos.
Too little going on
While you should avoid having too much going on, you should also remember that websites with nearly nothing on them aren’t good either. Minimalism in design works when done correctly. Some business websites leave too much to the imagination. This is another mistake that web designers should avoid. Visitors want to know who you are and what your business will offer them. Relying too much on imagery with no clear direction will leave visitors guessing and that is not a good thing.
In the middle of too little/too much spectrum lies a confused brand website. A confusing website is the one that features a variety of images, typefaces, themes and color palettes, with none of them relating to each other. This can occur for a number of reasons. It can occur when you do not have a good idea of the image of your brand. You can fall into this trap when you like a lot of design templates and use all of them. It can also happen when you are trying to convey a lot of ideas at once and see your website as an individual component and not holistically. Choose one logo, one theme and one typeface when designing a website and stay with them across all pages and aspects of your website.
Poor use of content
The best way to solve this is to use one company in New South Walesfor both web design Hills District and content creation. You need to pay close attention to the font you use and how it fits with the theme, logo and other aspects of your website.