Digital Marketing

How To Analyse The SEO Strategies Of Your Aussie Competitors

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Your economical SEO provider in Australia should be able to analyse the SEO strategies of your competitors. Competition is healthy for business because it encourages innovation, prevents complacency and forces you to do better and improve your business. In this guide, we will show you a few steps for analysing the SEO practices of your competitors and why they might be outranking you.

Identify your competitors

The big players in your industry aren’t automatically your SEO competitors. You might have numerous SEO competitors outside your niche. For example, if you sell shoes in your town, you might be competing with companies that provide news and information on shoe fashion. It doesn’t have to be that your competitors sell shoes. Your top competitors are the ones who come on the first page of the search results with the same keywords you are targeting. They don’t have to be your business competitors. Once your economical SEO agency in Australia discovers your competitors, you can move to the next step.

Evaluate keyword difficulty

You should then assess the strength of your competitors. Use analysis tools to look at the domain strength of your competitors and analyse factors such as indexing in search engines, domain authority, domain country and age, backlink data, indexing in search engines, traffic volumes and social signals.

Look for new keyword opportunities

The next step is to use proper keywords that your competitors are using to optimise your pages. You can discover low-competition keywords and use them as well.

Dig into the backlink profiles of your competitors

One of the most important things an economical SEO provider in Australia can do for you is to find out where your SEO competitors are getting their backlinks from and using the information to build high-quality backlinks for your site. You can find new link opportunities by dissecting the link profiles of your competitors.

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