When choosing an SEO provider in Australia, you should understand the different types of SEO services available to help your website achieve higher rankings. Find below a description of different types of SEO services.
Technical SEO
Technical SEO is a very important factor for website ranking. Technical SEO is the efficiency code used to develop a website. Inefficient code can slow down the load time of your website and dilute the on-page-content. When optimising on-page content, Google better receives optimisation when the code of the website is minimised. Google readily understands the semantic meaning of pages when there is less code.
Things such as website speed, mobile responsiveness, SSS/HTTPS fall under technical SEO and can affect the ranking of your website. It is therefore important to understand technical SEO as you try to improve the rankings of your website.
On-page SEO
The title tag of a web page and Meta description are very important to SEO rankings. Both should have your primary keywords to make Google and other search engines interpret the semantic meaning of your pages. Rather than stuffing your pages with keywords, use a variation of your keywords. You should use synonyms, change the order of words within a keyword or keyword phrase, and more. A professional SEO agency in Australia will know how to optimise Meta description and title tags to help Google understand your content and improve organic traffic.
Another reason why Meta descriptions and page titles are important is that they help differentiate your web page result from that of your competitors. SEO agencies in Australia today consider more recent search engine optimisation factors used by major search engines, which include bounce rate and click-through rate, user engagement metrics such as time on site, and more. When Google identifies that a web page is being viewed for longer and there is more engagement with the website, that page is likely to rank higher. Intriguing and accurate titles and descriptions can also reduce bounce rates and increase click-through rates.
Off-page SEO
Off-page SEO helps increase the domain authority of a website. This is a measure of the credibility of a website and its ability to rank well. Off-page SEO helps increase the website’s authority and search engines’ interpretation of what websites should rank higher than others. Off-page SEO include backlinks, Social media, and more.
Organic SEO
Organic SEO is very important for businesses with an international or national focus. Organic SEO focuses on improving the rankings of a website within the organic search results by optimisation a website for search engines. Organic SEO is a classical or traditional search engine optimisation which starts with intensive research of keywords. The internet has a lot of articles on how to improve organic SEO.
Local SEO
If your business in Australia relies on local customers then you should hire a local SEO provider Australia. Location targeted SEO focuses on being found within the area where your customers are located. Local SEO is cheap because you don’t have a lot of competitors and you only target a small geographical area.
