Selling wholesale gourmet foods is profitable if well managed. From condiments to cookies, most known brands only sell their food products wholesale. Nowadays, artisan and local food products are getting more popular, making it easier for small and medium food businesses to break into the food industry. Starting a wholesale food company is very possible, even if you don’t live in a large town. With proper planning, you can set your business up for success and even expand it in the future.
Choose a niche
It is always good to specialize by choosing a niche for your company. For example, you can sell gluten-free candy, artisan bread or organic salsa. You need to ensure that the food you sell can be produced in large quantities without affecting its quality, flavour and texture.
Profile your target market
The next step is to profile your target market. This will help you figure out who is the most likely to purchase your products and the best retailers to work with. For example, if you sell wholesale food company gourmet seasoning salts, your target market will be people who are into fine dining and have the disposable income to splurge on costly and luxury ingredients. You should therefore try to get in touch with high-end retailers and not discount grocery chains.
Get the necessary permits and licenses
You must obtain the necessary permits and licenses to operate a wholesale food business. For example, you might need a food handler permit, food enterprise license, food manager certification, and fictitious name certificate. Some wholesale gourmet food suppliers fail to get these licenses and end up on the wrong side of the law.
Build or rent a commercial kitchen
You will need a food manufacturing facility or a commercial kitchen and you can rent one or build one. When starting, it is best to rent so that you can move to a larger place when your business grows or you can even build your own premises afterwards. If you want to prepare food in your home kitchen, you should contact your health department to see if it is legal to do so. Most jurisdictions do not allow preparing food sold commercially in a home kitchen.
Develop packaging for your products
When developing the right packaging for your products, it is important to ensure that the packaging is safe and labelled correctly. You do not necessarily need to spend a lot of money but you should ensure that the look of your packaging matches up with your image and target market. For example, if your brand emphasizes eco-friendliness and sustainability, you should avoid using packaging that cannot be recycled.
Buy wholesale ingredients and supplies
You will need to get wholesale gourmet foods for your business to keep costs down as opposed to buying from a retailer. Purchasing locally-produced foods won’t just lower transportation costs but will also ensure you are creating fresh food. People will not trust you nor buy from you when they realize that your food is not fresh.