Globalization in business has dramatically changed the way organizations work with their customers. Before the Internet, businesses had certain boundaries. They could market their products to local customers. Only a few big organizations had the opportunity to lure international customers through big-budget promotional events.
Today, there are equal opportunities for business of all sizes on the World Wide Web. Through different online marketing strategies, they can grab the attention of potential clients worldwide and sell services to them.
Although the Internet has become an easy source of business promotion, there are some inexpensive real-world tricks that can help you to get great outcomes. Here’re five effective and inexpensive ways- online and offline- to promote your business:
As per Facebook’s first quarter report of 2018, it has more than 2.19 billion active monthly users. Twitter has over 336 million monthly active users worldwide and Instagram is a favorite social media platform of 800 million active monthly users. There are many other social media websites where millions of people spend hours every day.
These websites aren’t just communication platforms. They also serve as a medium of online marketing. You can reach millions of potential clients from different regions of the globe without organizing a special event for them. All you need to do is to post attractive images, videos, and catchy content related to your products.
Some individuals worldwide spend time on the Internet, while others live their life online. They like to read, explore, and write about new things. If you aren’t active on the World Wide Web, it’s the right time to join the online community.
An official website of your business will help in creating trust among online shoppers about you while a blog updates them with your organization’s new products, services, and the latest happenings. Through comments, you can stay connected with the clients and get feedback from them to make essential improvements in your services.
Also called buddy marketing, it involves a community of many businesses. It helps to extend your customer reach. But how does it work?
In cross promotion, an organization works with other companies in the community and helps promote its services. For example, when a company distributes its brochures in the neighborhood, it gives another business’ cards with it. This approach gives you an opportunity to reach new customers and impress them with your services.
Everyone loves to have free gifts. You must have heard of schemes where a new business gives free gifts to its customers. It’s an effective way to make people reach your business and at least get a glimpse of it. As we are discussing inexpensive ways of product promotion, you don’t have to distribute expensive gifts to the clients.
The freebies can be t-shirts, customized mugs, ball caps, and other useable items. You can engrave your product name, logo, phone number, or other important information on the gifts to make them promotional items as well. It’s a win-win situation for you.
Also known as silicone wristbands and rubber bracelets, customized wristbands are fashionable accessories that people of all ages like to wear around the wrist. A customized wristband worn by an individual can grab the attention of many and make them aware of your products.
Personalized silicone bracelets are inexpensive, flexible, and non-allergic wrist-wears. You can customize them online to engrave your business name or clip art of your products. These accessories can help reach many potential customers without any effort.
Using these inexpensive ways, you can watch your business grow and attract new customers worldwide. All you need is the time to apply these tricks and analyze their results.